GPU prices are out to lunch
Graphics cards are selling far above their launch prices, and the memory that goes into them keeps getting more expensive.
Newegg prices on 3 Oct 2026 against launch MSRP, from one retailer on one day. Bars run from 0 to 100% over MSRP. Source: Digital Citizen, 4 Oct 2026.
Team Group's CEO said on the company's 2 Nov earnings call that the memory shortage will likely get worse through late 2027, with "no downward price trend whatsoever". He expects supply and demand to balance in the second half of 2028 at the earliest. Contract prices for 16GB DDR5 chips went from $8.70 in October 2025 to $48 in September 2026. Acer's CEO disagrees and expects prices to start falling in the second half of 2027. Tom's Hardware ↗
ReportBoard partners reportedly raise RTX 50 prices this month. Colorful's reported rises run from $22–30 on an RTX 5060 and $150 on an RTX 5070 Ti to $380–450 on an RTX 5080 and $330–550 on an RTX 5090D v2, and GALAX reportedly adds $30 to the RTX 5060. The report comes from Chinese sources, and NVIDIA hasn't confirmed it. Wccftech ↗
ReportAMD reportedly plans to raise the price of the GPU and GDDR6 memory bundles it sells to board partners in November, which would hit Radeon RX 9000 cards. The report comes from the supply-chain source ChannelGate, which says GDDR6 prices rose about 8–10% in Q3. Higher prices may take a few weeks to reach shelves, and AMD hasn't confirmed it. Wccftech ↗
RumorThe RTX 5080 has followed the RTX 5090 off NVIDIA's US marketplace, which now lists no 80- or 90-class cards. Unnamed rumors say a 24GB RTX 5080 is coming in 2027. NVIDIA hasn't commented. eTeknix ↗
ForecastTrendForce expects DRAM contract prices to rise about 20% this quarter. That's slower than the roughly 80% and 40% rises of the last two quarters, but prices are still climbing, and spot prices keep going up too. TrendForce ↗
ReportThe RTX 5090 has vanished from NVIDIA's own marketplace, and Micro Center now lists it as "Not Carried" rather than out of stock. NVIDIA's Jeff Fisher told Taiwanese media the card hasn't been discontinued, as reported by Notebookcheck. Third-party sellers on Amazon asked about $8,500, per Tom's Hardware. Notebookcheck ↗ The FPS Review ↗
ReportAMD has reportedly raised its suggested Radeon prices in China for this quarter. The RX 9070 goes up ¥700 to ¥6,299, and the RX 9070 XT stays at ¥6,999. AMD hasn't confirmed it. TweakTown ↗
TrendForce expects memory contract prices to rise again this quarter, by 10–15% for DRAM and 15–20% for NAND flash, with AI servers served first. PC makers are already cutting SSD sizes in mainstream models. Evertiq ↗
TechSpot's survey of 10 countries found GeForce prices up 19% in a month and Radeon up 11%. Cards averaged 28% over MSRP, not counting the RTX 5090, which sat 136% over its $1,999 MSRP. TechSpot ↗